要(yao)(yao)對觀(guan)展(zhan)(zhan)(zhan)(zhan)(zhan)受眾進行深入調研(yan)，每次設計(ji)前。包括他年齡、學歷、職業(ye)(ye)、喜好等信(xin)息進行搜集，再整理出大多數人群的(de)共同審(shen)美(mei)屬性，這(zhe)樣(yang)在(zai)做展(zhan)(zhan)(zhan)(zhan)(zhan)臺(tai)設計(ji)時才能做到心中(zhong)(zhong)有(you)數。展(zhan)(zhan)(zhan)(zhan)(zhan)廳(ting)(ting)要(yao)(yao)有(you)明確的(de)重(zhong)點。在(zai)展(zhan)(zhan)(zhan)(zhan)(zhan)廳(ting)(ting)所(suo)有(you)碎片組件的(de)顏(yan)色比例協調，展(zhan)(zhan)(zhan)(zhan)(zhan)臺(tai)設計(ji)制作，游(you)客自然會集中(zhong)(zhong)注意(yi)力(li)在(zai)里面展(zhan)(zhan)(zhan)(zhan)(zhan)廳(ting)(ting)展(zhan)(zhan)(zhan)(zhan)(zhan)品。企(qi)業(ye)(ye)展(zhan)(zhan)(zhan)(zhan)(zhan)廳(ting)(ting)的(de)目(mu)的(de)是(shi)聚焦(jiao)于眼(yan)睛，所(suo)以企(qi)業(ye)(ye)展(zhan)(zhan)(zhan)(zhan)(zhan)廳(ting)(ting)中(zhong)(zhong)陳列的(de)商品必須是(shi)企(qi)業(ye)(ye)想展(zhan)(zhan)(zhan)(zhan)(zhan)示的(de)東西。要(yao)(yao)與客戶(hu)(hu)(hu)積極溝通(tong)。這(zhe)是(shi)一個無(wu)法規避的(de)現實。展(zhan)(zhan)(zhan)(zhan)(zhan)臺(tai)設計(ji)師要(yao)(yao)盡力(li)說服(fu)客戶(hu)(hu)(hu)改變自己(ji)的(de)個人偏見(jian)，客戶(hu)(hu)(hu)在(zai)審(shen)閱設計(ji)作品時總(zong)會不(bu)自覺(jue)地帶上自己(ji)的(de)審(shen)美(mei)喜好。盡力(li)迎(ying)合觀(guan)展(zhan)(zhan)(zhan)(zhan)(zhan)受眾的(de)審(shen)美(mei)需要(yao)(yao)。

展(zhan)(zhan)會(hui)布置中(zhong)，為了更好(hao)的(de)宣傳和(he)展(zhan)(zhan)示(shi)(shi)企業的(de)產品(pin)或服務，通(tong)常會(hui)用(yong)到一系(xi)列展(zhan)(zhan)覽展(zhan)(zhan)示(shi)(shi)器材，諸如(ru):X展(zhan)(zhan)架、易拉(la)寶、促銷臺(tai)(tai)、展(zhan)(zhan)示(shi)(shi)燈箱、拉(la)網展(zhan)(zhan)架、海報(bao)架等，這一系(xi)列起展(zhan)(zhan)覽展(zhan)(zhan)示(shi)(shi)作(zuo)用(yong)的(de)器材就統稱(cheng)展(zhan)(zhan)具。如(ru)今”酒(jiu)香也怕巷子(zi)深(shen)(shen)”產品(pin)好(hao)是你來展(zhan)(zhan)會(hui)的(de)前提，好(hao)的(de)展(zhan)(zhan)臺(tai)(tai)在放大(da)您產品(pin)價值的(de)同時，還能體現公司(si)的(de)實力。展(zhan)(zhan)臺(tai)(tai)搭(da)建公司(si)分享展(zhan)(zhan)臺(tai)(tai)搭(da)建小技巧，所有(you)的(de)色彩大(da)致分為白(bai)色、灰色、黑色等無(wu)彩色系(xi)，以(yi)及紅、黃、藍(lan)、綠(lv)等有(you)彩色系(xi)。其中(zhong)無(wu)彩色系(xi)只(zhi)有(you)明(ming)暗深(shen)(shen)淺(qian)的(de)變(bian)(bian)化，而有(you)彩色系(xi)不(bu)但有(you)深(shen)(shen)淺(qian)明(ming)暗的(de)變(bian)(bian)化，還有(you)明(ming)度、純度的(de)變(bian)(bian)化。

展(zhan)(zhan)(zhan)(zhan)(zhan)會布置中，為(wei)了更好的(de)宣傳和展(zhan)(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)企業的(de)產品(pin)或服務，通常會用(yong)到一(yi)系(xi)列展(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)(lan)展(zhan)(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)器(qi)材，諸如(ru):X展(zhan)(zhan)(zhan)(zhan)(zhan)架(jia)(jia)、易拉寶(bao)、促銷臺、展(zhan)(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)燈箱、拉網展(zhan)(zhan)(zhan)(zhan)(zhan)架(jia)(jia)、海報(bao)架(jia)(jia)等(deng)，這一(yi)系(xi)列起(qi)展(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)(lan)展(zhan)(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)作用(yong)的(de)器(qi)材就(jiu)統稱(cheng)展(zhan)(zhan)(zhan)(zhan)(zhan)具(ju)。很多展(zhan)(zhan)(zhan)(zhan)(zhan)臺，都有相似(si)的(de)用(yong)途，比(bi)如(ru)春天展(zhan)(zhan)(zhan)(zhan)(zhan)銷會，夏天展(zhan)(zhan)(zhan)(zhan)(zhan)銷會等(deng)，只是(shi)(shi)時(shi)間的(de)不同而已，這樣的(de)展(zhan)(zhan)(zhan)(zhan)(zhan)臺設計，展(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)(lan)公司(si)應該在(zai)設計的(de)時(shi)候(hou)更加嚴謹一(yi)些，細節上更加注(zhu)意，提高重(zhong)復使用(yong)幾率，以免造成不必要(yao)的(de)浪費。展(zhan)(zhan)(zhan)(zhan)(zhan)臺在(zai)展(zhan)(zhan)(zhan)(zhan)(zhan)會中不過(guo)是(shi)(shi)銀河(he)系(xi)中的(de)一(yi)顆小(xiao)行(xing)星，作為(wei)一(yi)顆小(xiao)行(xing)星，如(ru)何才(cai)能璀璨呢？根據(ju)衍盈展(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)(lan)的(de)經驗(yan)，總體顏色應該以淺(qian)色為(wei)主。