慶典活動，

是(shi)各種慶(qing)(qing)(qing)(qing)祝禮(li)儀式(shi)的(de)統稱，而(er)慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)是(shi)指針對(dui)慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)活(huo)動(dong)而(er)做出的(de)一系(xi)列策(ce)(ce)(ce)(ce)劃(hua)(hua)，包(bao)括(kuo)對(dui)慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)活(huo)動(dong)流程的(de)詳細安(an)排，對(dui)慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)活(huo)動(dong)所(suo)需(xu)物料的(de)報價、規劃(hua)(hua)布(bu)置以及慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)活(huo)動(dong)的(de)執(zhi)行運營等。而(er)從事(shi)慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)的(de)人(ren)員(yuan)一般是(shi)在的(de)慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)公司，通常情況下，慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)主要針對(dui)：開業慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)、典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)、慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)晚會策(ce)(ce)(ce)(ce)劃(hua)(hua)、企(qi)業慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)、公關慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)、頒獎慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)、奠基慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)、落成儀式(shi)慶(qing)(qing)(qing)(qing)典(dian)(dian)(dian)(dian)(dian)(dian)(dian)策(ce)(ce)(ce)(ce)劃(hua)(hua)等等。

企業活動的策劃意義：

企業做活(huo)動(dong)策劃、事(shi)(shi)件營銷的(de)(de)(de)目的(de)(de)(de)就應(ying)該是為了炒1作話(hua)題(ti)、增加曝光度和(he)人(ren)們的(de)(de)(de)關(guan)(guan)注(zhu)度。事(shi)(shi)實上，不是話(hua)題(ti)為活(huo)動(dong)而(er)(er)生(sheng)，而(er)(er)是活(huo)動(dong)為話(hua)題(ti)而(er)(er)生(sheng)，千萬(wan)不要(yao)為了做活(huo)動(dong)而(er)(er)做活(huo)動(dong)。好的(de)(de)(de)話(hua)題(ti)設計，與(yu)情緒(xu)和(he)立場有關(guan)(guan)，提(ti)出一種態度主張，以尋求共鳴(ming)、號召行動(dong)；或與(yu)身份和(he)標簽(qian)有關(guan)(guan)，關(guan)(guan)聯相應(ying)人(ren)群，公司企業活(huo)動(dong)策劃方案，引發特定群體的(de)(de)(de)關(guan)(guan)注(zhu)。

企業活動策劃不(bu)能以自(zi)我為中心：

做品牌(pai)忌諱企業主自(zi)(zi)(zi)說自(zi)(zi)(zi)話，說著不著邊際用戶并(bing)不care的話，讓整個場(chang)面更加尷尬。同(tong)理，做活動策(ce)劃(hua)(hua)也不能自(zi)(zi)(zi)己玩(wan)，自(zi)(zi)(zi)己嗨到(dao)爆，自(zi)(zi)(zi)我(wo)感覺(jue)良好，而是(shi)和消費者玩(wan)到(dao)一起。簡(jian)而言(yan)之，好的活動策(ce)劃(hua)(hua)必須讓用戶成(cheng)為自(zi)(zi)(zi)來水。讓用戶參與你(ni)，談論(lun)你(ni)，轉發(fa)你(ni)，評論(lun)你(ni)，沒(mei)有用戶的參與，活動策(ce)劃(hua)(hua)就是(shi)空(kong)中樓閣。